Marketing and Growth
Mastering Digital Marketing with AI
Use artificial intelligence to create, personalise, automate and optimise modern marketing campaigns.
Best suited to: Marketing professionals, entrepreneurs, business owners and professionals moving into digital marketing.
- Duration
- 4 weeks
- Weekly study
- 5–15 hours per week
- Study mode
- 100% online
- Intake
- September 2026
What you will be able to do
- Create and personalise marketing content with AI
- Use predictive insights to understand customers
- Automate and optimise multichannel campaigns
- Measure marketing performance and return on investment
Certificate: Certificate in Digital Marketing
Course fee
£350
or 2 instalments at checkout
Full curriculum
Learn to harness generative AI tools for creating compelling marketing content that resonates with your target audience. You'll master techniques for personalising campaigns at scale and discover how AI can help you craft messages that convert across different platforms and customer segments.
Unlock the power of AI-driven analytics to predict customer behavior and optimise your marketing strategies. You'll learn to interpret data patterns, forecast trends, and make data-driven decisions that improve campaign performance and maximise your return on investment.
Discover how to set up and manage automated marketing campaigns that adapt and improve in real-time. You'll explore AI tools for email marketing, social media management, and paid advertising that save time while delivering better results than traditional manual approaches.
Build and deploy intelligent chatbots that enhance customer experience and drive conversions. You'll learn to create conversational marketing strategies, implement AI customer service solutions, and use automation to nurture leads throughout the customer journey.
Master modern SEO techniques powered by artificial intelligence to improve your online visibility. You'll discover AI tools for keyword research, content optimisation, and technical SEO that help you rank higher in search results and attract more qualified traffic.
Learn to track and measure the effectiveness of your AI-powered marketing initiatives using advanced analytics platforms. You'll develop skills in modelling, performance tracking, and reporting that demonstrate clear business value from your marketing investments.